Abstract
MOVEMENT is an app that transfers your moves into tokens.
This paper describes how we use blockchain technology and
smart contracts to implement economic dimension to the
Movement App that motivates users to workout or to use
walking as a main mode of transportation. From now, all the
time that people spend for running, jogging or even walking to
work/classes and back home will become profitable.
We combined ages of experience in app creation with advices
of experienced and successful people from sports industry as
well as blockchain industry to create the following whitepaper
and the Movement App.
MOVEMENT — is a new ecosystem, where everyone would be
able to get coins for beating the distance. It could be running,
jogging or walking, outside or using a treadmill. Users will be
able to spend their coins in Movementin-app Store by
purchasing sports goods, sports nutrition, sportswear and
online Fitness & Yoga courses. Or they could simply trade it into
tokens and exchange it to any cryptocurrency or sell
Market & Industry
Active Lifestyle & Smartphones
2.38bn. people use smartphones in their everyday life. Nearly 2bn.
people, which forms 28% from world population lead active lifestyle
and workout on daily basis.
It is very hard to state the exact percentage of people who use walking
as the main mode of transportation in everyday life, but almost every
person use walking for beating short and medium distances, it could be
predicted that the number is over 80% of world population. All these
people are potential clients of the Movement App.
Competitors
In this this section of the whitepaper we are going to review the main
market participants and the potential competitors of the Movement
App.
It is very important to mention that the Movement App will be the
only platform it this segment to use a blockchain technology and
smart-contract.
Sweatcoin Platform was released in 2016 and now holding the top 5
positions in AppStore & Google Play in Health & Sports section in US
Store. The App has a 4+ rating and supports Apple Watch. This platform
was one of the first to get rewards by counting steps, but the platform
does not offer any chance to transfer generated coins into fiat money.
The only way to use in-app coin is to spend it on the in-app shop, where
the range of goods is short. This platform is only available in USA, Great
Britain and Ireland.
Sweatcoin Advantage:
- Already working product with over 1mil. downloads
- 4+ rating in AppStore & Google Play
- Smart Watch support
- Well supported by development team (last update 28 September
2017)
- Ability to spend your coins on charity
Sweatcoin Disadvantage:
- No real economic system which has real-life value. The only way to
spend coins — is an in-app shop, where range of goods is very short.
- Servers and technologies of Sweatcoin Platform are centralized and
have a full control over database and coins.
- Available only in (USA, Great Britain and Ireland)
- GPS and accelerator are the only technologies used platform that
calculate and control the number of generated coins, that means that
coins could only be earned during a real outdoors walk with no chance
to use treadmill etc.
- No ability to convert generated coins into fiat money or other coins
with real-life value.
- Only English language supported.
spend coins — is an in-app shop, where range of goods is very short.
- Servers and technologies of Sweatcoin Platform are centralized and
have a full control over database and coins.
- Available only in (USA, Great Britain and Ireland)
- GPS and accelerator are the only technologies used platform that
calculate and control the number of generated coins, that means that
coins could only be earned during a real outdoors walk with no chance
to use treadmill etc.
- No ability to convert generated coins into fiat money or other coins
with real-life value.
- Only English language supported.
Runister — a platform that provides a service that rewards runners with
real money using PayPal account. The platform was launched in 2016
and has 4 rating in AppStore. It does not support any type of smart
watch. To use Runister, user should always be ready to participate in
short surveys and to agree with data processing.
real money using PayPal account. The platform was launched in 2016
and has 4 rating in AppStore. It does not support any type of smart
watch. To use Runister, user should always be ready to participate in
short surveys and to agree with data processing.
Runister Advantage:
Fiat money payments.
- Convenient software with handy interface.
- Supports a wide variety of languages (English, Spanish, Slovak)
- Well supported by development team (Last update 18 September
2017)
- Convenient software with handy interface.
- Supports a wide variety of languages (English, Spanish, Slovak)
- Well supported by development team (Last update 18 September
2017)
Runister Disadvantage:
- The only way to withdraw funds — is PayPal account which makes it
uncomfortable for a big number of users due to a specific withdrawal
PayPal rules for some countries.
- Servers and technologies of Runister Platform are centralized and
have a full control over database and coins.
- Does not support Smart Watch.
- Need to participate in surveys to use the app for free.
- Need to give the agreement for data usage and processing about
users’ health status etc.
- If user denies participating in surveys and does not agree with
personal data usage the app is only available for $4.99/month.
- Too much negative responses from users which state withdrawal
problems.
- GPS and accelerator are the only technologies used platform that
calculate and control the number of generated coins, that means that
coins could only be earned during a real outdoors walk with no chance
to use treadmill etc.
uncomfortable for a big number of users due to a specific withdrawal
PayPal rules for some countries.
- Servers and technologies of Runister Platform are centralized and
have a full control over database and coins.
- Does not support Smart Watch.
- Need to participate in surveys to use the app for free.
- Need to give the agreement for data usage and processing about
users’ health status etc.
- If user denies participating in surveys and does not agree with
personal data usage the app is only available for $4.99/month.
- Too much negative responses from users which state withdrawal
problems.
- GPS and accelerator are the only technologies used platform that
calculate and control the number of generated coins, that means that
coins could only be earned during a real outdoors walk with no chance
to use treadmill etc.
Product Details
Problem Definition
Large number of people around the world are passionate about
running, jogging and sports walk or use walking as main mode of
transportation. On average, people spend around $800 per year for
fitness club membership, these costs also include sportswear,
accessories, sport nutrition, personal trainings. All of these form an
amount that exceed $1300 per year.
There is no service or platform with real-life economic system, at
present time, which offers users to get real-value tokens for their
activities. The development of blockchain technology and smartcontracts
gave us the ability to integrate such functions into Movement
App.
Billions of people would be given an additional motivation for leading
active lifestyle by being rewarded with RUN coins.
The Solution
We are now creating a unique platform, which is developed to motivate
user to lead active lifestyle, control health conditions and improve it
while getting coins for it. Coins could be used to purchase sportsrelated
goods from in-app Shop like sportswear, sport nutrition, online
fitness & Yoga courses etc. and could be transferred into tradeable
MOVE Tokens in one click.
Users will be given an ability to use their own time and energy to make
profit. Movement App would also become a place for a community with
common interests in sports, active & healthy lifestyle and healthy
nutrition.
How MOVEMENT App works?
The exchanges such as Bittrex, Coinbase etc. will be engaged for
commitment RUN coins to MOVE Tokens exchange. At this stage,
standard methods of suppressing fraud will be applied.
Movement App will support Smart Watch technology as well as
integration with all most popular smart accessories and apps for sports
and health & activity tracking such as: Fitbit, Google Fit, Apple Watch,
Apple Health Kit, etc.
As could be seen from the scheme above, the system will have the
following operation principle:
As user runs, jogs, walks and beats the distance RUN coins are being
added to his account in real-time. The number of coins rewarded
depends on several factors such as total distance, time spent, calories
burnt (if synchronized with apps with such calculating functions) and
the amount of MOVE Tokens in users’ wallet.
The main feature of MOVE Tokens in Movement Economic System is to
form an efficiency multiplier and serve as a bonus coefficient applied to
the amount of RUN coins rewarded by the Movement App API
EXAMPLE:
USER ‘A’ HAS 0 MOVE TOKENS IN MOVEMENT WALLET SO THE COINS
MULTIPLIER IS x0. USER ‘A’ BEATS THE DISTANCE OF 1km AND GETS
REWARDED WITH 100 RUN COINS. USER ‘B’ HAS 1 MOVE TOKEN IN
MOVEMENT WALLET SO THE MULTIPLIER IS x0.5. USER ‘B’ BEATS THE
DISTANCE OF 1km AND GETS 150 RUN COINS FOR IT.
*all the numbers stated are abstract
Gained RUN coins could be spent at in-app shop or exchange it into
MOVE Tokens.
Pre-ICO & ICO Investors
By purchasing MOVE Tokens on First & Second phases of the Token sale
contributor gets the following:
MOVE Tokens at a price that is way lower than the potential market
price after the token sale and listings.
- Early-access to the Movement App for Alpha & Beta — Tests
- The unique economic system that was developed by our team has a
potential to become a basis for a new ‘mining rush’ which causes rapid
price grow.
- Ability to participate in discussion with developers about
improvements in platforms performance.
Technical Description
The technical side of the project could be described as three separate
systems: a mobile system, a server system and the smart contract
which will govern the platform.
The mobile system is self-explanatory, we’re planning on releasing two
applications for iOS and Android respectively. Nowadays mobile
platforms offer a great number of sensors, such as GPS, accelerometer
and gyroscope that could be accessed by developers to easily infer the
traveled distance. If we’re feeling ambitious we could even try to
deduce more kinds of physical activities, for example weightlifting.
The server system will only act as an interface to the smart contract.
Mobile clients will send the data to the backend API. We’re planning to
use AWS services for all our backend related functionality. For example,
we’re planning to use an EC2 instance as entry point for the API, then
the data could be put into DynamoDB using Amazon RDS instance.
We’re planning to have lambda function sync data between DynamoDB
user database and an Elastic Search cluster in EC2. Elastic Search is very
powerful and scalable enterprise level solution that could be hosted in
AWS for a reasonable cost. Finally, we will have lambda function
running periodically and getting called by the CloudWatch event in
AWS. This lambda function will get the user activity data for the day
and calculate the correct number of RUN tokens to issue. In the process
of making these calculations the lambda function will refer to the user’s
amount of MOVE tokens by calling the main smart contract and
checking the balance.
MOVE Token
IMPORTANT NOTICE: PLEASE PAY ATTENTIONT THAT MOVE TOKEN IS AN
ERC-20 COMPATIBLE CRYPTOGRAPHIC TOKEN ON A LAUNCHED
ETHEREUM BLOCKCHAIN WHICH WILL BE AVAILABLE DURING FIRST &
SECOND PHASES OF THE TOKEN SALE AND COULD BE TRADED ON A
MARKETPLACE.
MOVE tokens will be instantly send to your private Ethereum ERC-20
wallet after the transaction is received by the smart-contract.
After the Movement App launch the Token will act as a will act as the
efficiency multiplier and serve of a bonus coefficient applied to the
amount of RUN coins that the user will receive for their physical
activity. MOVE Token can be sold, traded and transferred on the
Ethereum Network.
Ownership of MOVE Token carries no rights other than the right to use
in the Movement App as an efficiency multiplier. MOVE Token does not
represent or confer any ownership right or stake, share or security or
equivalent rights, intellectual property rights or any other form of
participation relating to the Movement App. Ownership of MOVE
Tokens give only the ability to sell, trade and transfer Tokens inside the
Ethereum Network.
The total amount of MOVE Tokens is limited by the smart-contract.
In-app RUN Coin Functionality
IMPORTANT NOTICE: PLEASE PAY ATTENTION THAT RUN COIN IS NOT ANERC-20 COMPATIBLE TOKEN AND WILL NOT BE SOLD DURING THE FIRST& SECOND PHASE OF THE TOKEN SALE AND TRADED ON AMARKETPLACE. THE ONLY PURPOSE OF THE RUN COIN IS TO BE USEDINSIDE THE MOVEMENT APP API AND EXCHANGE TO MOVE TOKENS.
The amount of RUN coins is not limited. Coins are used to reward users
for physical activity and beating the distance in accordance to the total
distance, time, multiplier coefficient and Calories burnt.
RUN coins could be spent at the in-app Shop or exchanged to the
MOVE Tokens inside in-app Wallet.
Monetizing the App
Monetization of the Movement App is achieved by adding in-app
sporting-goods Shop and context based advertisement.
In-App Shop
Our marketing team is now negotiating with the largest online & offline
sporting-goods and nutrition shops. We are looking forward for
beneficial partnership relationships with the following shops:
bodybuilding.com; prodirectsport.com; keller-sports.com; etc.
We are also performing negotiations with large wholesale platforms in
Asia and Eastern Europe.
The following types of goods will be available at Movement in-app
Shop: sportswear & accessories, sports nutrition, sports goods for
fitness, online/offline Fitness & Yoga courses.
Advertisement
The advertisement will be integrated as banners and short advertising
videos. All the ads will be sports-related and not going to be annoying.
We look forward to engaging massive sports goods manufacturers such
as Nike, Adidas, Reebok, Under Armor etc., we are now negotiating
with some of less popular manufacturers of sports goods, nutrition and
sportswear.
The cooperation with Movement App is mutually beneficial for both the
platform and sports goods manufacturer:
-Marketing strengthening as well as audience expansion. Special
events, promo, advertisement would raise resource attendance (if
online) and brand awareness.
- Incomes increase. Coin holders will be able to purchase goods straight
in the app with no need to conversion into fiat money.
- The potential audience of the app is more than 1 billion people which
makes the app highly attractive for advertisers.
events, promo, advertisement would raise resource attendance (if
online) and brand awareness.
- Incomes increase. Coin holders will be able to purchase goods straight
in the app with no need to conversion into fiat money.
- The potential audience of the app is more than 1 billion people which
makes the app highly attractive for advertisers.
Token Sale
First Phase: Pre-ICO
Start date: December 15, 2017 (12:00 PM NYC Time, UTC -4)
End date: December 25, 2017 (12:00 PM NYC Time, UTC -4)
Movement App Pre-ICO token sale cap: 3’072’000 MOVE
Minimal goal to start: 240’000 MOVE
Accepted currency: ETH, BTC, LTC
Token exchange rate:
Stage 1: 1ETH = 1200 MOVE (240’000 MOVE)
Stage 2: 1ETH = 1080 MOVE (360’000 MOVE)
Stage 3: 1ETH = 960 MOVE (960’000 MOVE)
Stage 4: 1ETH = 840 MOVE (1’512’000 MOVE)
Amount of tokens per one person: Unlimited
Minimal transaction amount in Ethereum: 0.1ETH
Minimal transaction amount in Bitcoin: None
Minimal transaction amount in Litecoin: None
Maximum transaction amount: Unlimited
Second Phase: ICO
Start date: February 2018
End date: March 2018
Movement App ICO token sale cap: 10'000'000 MOVE
Currency accepted: ETH, BTC, LTC
Token exchange rate: 1ETH = 600 MOVE
Minimal transaction amount in Ethereum: 0.1ETH
Minimal transaction amount in Bitcoin: None
Minimal transaction amount in Litecoin: None
Maximum transaction amount: Unlimited
Bonuses:
Week 1: bonus +20%
Week 2: bonus +10%
Week 3: bonus +5%
MOVE tokens will be instantly send to your private Ethereum ERC-20
compatible wallet after the transaction is well received and confirmed
by the smart-contract.
Team
Martin Holt
Founder & CEO
A nerd, a dreamer, currently an entrepreneur, and a strong enthusiast of
everything techy. Martin is a Founder and CEO of Movement App. He believes that
we are entering a new, completely decentralized and digitalized time. The
evolution of blockchain technology brought up numerous opportunities for
various markets, especially the market of smart watches/bands and tokenizing
physical activity.
Robert Hawkins
Co-founder & CTO
Robert is a senior software engineer in LA area who’s currently working on his
personal decentralized project called Movement App. He has a huge experience
in customer success management, building & maintaining communication
workflows and marketing automation. Interested in data science, machine
learning, and blockchain applications.
James Latham
Engineering Lead
Has been doing software engineering since early 2000s, building a strong skill set
in embedded and mobile systems. Later, he decided to take a managing path and
started managing software engineering teams in some of the big companies.
Currently James is very excited about the world of cryptocurrency and
decentralized mobile solutions. As of now, he is working on the project that is
called Movement App.
John Yates
Web Developer
John is an ambitious web developer who is more inclined towards the business
side of running a company. He is an early Ethereum investor and a huge cryptofan.
Currently participating in creating a decentralized sports app called
Movement App.
Rose Harris
Community Manager
More Detail
https://bitcointalk.org/index.php?action=profile;u=1034105
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